Saxon Air
Saxon Air Jo Malone

Saxon Air’s x Jo Malone London-Scented Event Launches Co- Branded Moonflower Scent

28 September 2024

Norwich, UK – 28th September 2024 – Saxon Air is delighted to announce the overwhelming success of its glamorous event held on 28th September 2024 at the Saxon Air Business Aviation Centre. This spectacular evening, a collaboration with Jo Malone London, combined the worlds of private aviation and luxury fragrance, drawing celebrities, influencers, and high-profile guests from across the UK, all whilst supporting a vital cause.

The night was a star-studded affair, with appearances from Callum Jones (Love Island Season 6 and All Stars), Sammy Root (Love Island Season 10), Elma Pazar (TOWIE), Love Island runners-up Cieran and Nicole (Season 11) and actor Jacob Seickell. Fans of Drag Race UK were thrilled to see Ella Vaday, and sports enthusiasts were treated to familiar faces like footballers Jon Ruddy, Grant Holt, and Tim Krul, alongside Jake Humphrey.

One of the evening’s key highlights was the charity auction, which raised an impressive £4,480 for The Feed, a local Norfolk charity dedicated to combating food poverty and fostering community well-being.  Chris Elliott, Marketing Manager at The Feed, shared the importance of the funds raised: “The Feed’s Social Supermarket gives out fruit, vegetables, and hygiene products for free, while other essentials are offered at low prices. With over 6,000 Norwich residents using our store, the funds raised by Saxon Air will help us ensure more people in our city can eat well, live well, and feel connected.”

Attendees were treated to an immersive experience, featuring luxurious Jo Malone London fragrance consultations, a live string quartet, a bespoke dining menu curated by Norfolk’s Edge, and exclusive private jet tours of the Saxon Air fleet.  Private jet tours included Jo Malone London’s Fragrance and Lifestyle ambassador, Emma South was on board discuss the beauty of fragrance and travel. The night exemplified Saxon Air’s commitment to excellence and social responsibility, blending elegance with a charitable purpose.

Drawing a crowd of over 400 people in the transformed hangar, Saxon Air expressed their pride in the event’s success: “We are thrilled with the overwhelming support we’ve received for this event. The fusion of aviation, fragrance, and luxury has created an unforgettable experience, while allowing us to give back to the community that has been instrumental in our success. We look forward to continuing our support for The Feed and ensuring that more people in Norfolk can benefit from their vital services.”

The unveiling of Saxon Air’s signature scent, made from locally sourced Norfolk moonflower and lavender, perfectly embodied the spirit of community support through these iconic, homegrown fragrances. Saxon Air is proud to have partnered with Jo Malone London on this remarkable journey, with the evening serving as a celebration of the scent’s much-anticipated launch.

This spectacular event, where glamour and aviation seamlessly merged, has solidified its reputation as one of the region’s most prestigious and successful gatherings of the year. Saxon Air brought together the local community and notable celebrities for a shared purpose, showcasing the remarkable impact of collaboration and celebration.

Categories: Events

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